Commissioning suitable WhatsApp marketing
The assignment combines expected messages with conversations your team can handle. The app, an integrated platform and campaign work have different requirements and costs.
Define the intended use
A campaign informs people about a particular occasion. Setup prepares profiles, templates and system connections; ongoing care organises recurring content and replies. An audit can assess existing work without sending messages.
Separate advertising from requested service and decide who handles follow-up questions. Automation does not replace every human response.
| Use | Clarify before quoting |
|---|---|
| Campaign | Occasion, audience and approval |
| Setup | Templates, systems and responsibilities |
| Care | Frequency, replies and analysis |
Distinguish app and platform
The Business App and an integrated Business Platform are different operating arrangements. Existing accounts, interfaces, team access and required workflows determine useful setup.
Clarify the specific solution before agreeing migration or automation. Initial enquiries need no credentials, customer numbers or chat archives.
Expected messages and opt-outs
A stored number does not permit arbitrary advertising. Recipients must expect relevant messages and necessary permissions must exist; refusals outside the chat also need respect.
Swiss electronic mass advertising follows applicable consent rules with a limited exception for your own similar offers to actual customers. Platform rules and other recipient countries need additional review. A quote does not replace this assessment.
Templates and message categories
The Business Platform may require approved templates for business-initiated messages. Template, purpose and languages must match; approval and continued availability are not guaranteed.
The limited response window after a user message differs from a new advertising message. Allow for revisions and approval rather than labelling advertising as simple service information.
Handle replies and data responsibly
Agree human handover, handling hours and escalation for unclear requests. Automated replies also need a reachable, suitable alternative.
Limit required data, access and retention. Sensitive identifiers or complete health and financial records do not belong in marketing templates or initial enquiries. Delivery, reading and follow-up action are different metrics.
Labour and message charges
Compare setup, templates, language versions, integration, campaigns and reply handling. Platform, service-provider and other tool charges may also apply.
Platform billing distinguishes recipient market and message category among other factors. Ask for the current basis for the particular use; an older conversation price or general free-service claim is insufficient.
| Cost area | Comparison question |
|---|---|
| Start / templates | What is created, checked and handed over? |
| Messages / service | Which categories, destinations and additional charges? |
| Care | Which campaigns, reply work and approvals? |
| Changes / exit | How are variants, access and handover handled? |
Prepare a controlled start
Provide task, existing arrangement, available contact count, destinations, languages and intended systems. Zero existing contacts is an honest starting point for new setup.
Compare suitable quotes, review permissions and agree secure detail transfer and a limited start. An enquiry or preparation does not automatically authorise sending.
Frequently asked questions
Are the Business App and Platform identical?
No. Operation, integration and care differ. Clarify the existing solution and required tasks first.
Can all available contacts be messaged?
No. Appropriate permissions, expectations, opt-outs and the specific legal situation need review.
Does creating a template guarantee approval?
No. Review, rejection or later restrictions remain possible. Allow for adaptation.
Can I request setup without contacts?
Yes. State zero and describe the intended process. Recipient lists are unnecessary.
Is this marketing always free?
No. Labour, tools and applicable message billing need separate explanation for the project.
Does reading prove a sale?
No. Reading, conversation, qualified enquiry and sale are different outcomes.
