Commission email marketing clearly
Work can cover campaigns, templates, setup or care. Creation and sending differ. Compare recipient basis, languages, content, preparation and approval responsibility.
Distinguish campaigns and templates
A campaign delivers a message; a template receives later content. Care covers tasks and messages within a period. Assessment and setup need not include new campaigns.
Specify copy, design, segments, preparation and reporting. Sequences need triggers and stops; simple newsletters do not require complex automation.
| Task | Scope |
|---|---|
| Campaign | Message, languages and approval |
| Template | Blocks, use and handover |
| Setup | System, sender and checks |
| Care | Messages, planning and reporting |
Check recipient basis
Swiss email advertising generally requires prior explicit consent. A limited exception covers similar own offers to actual customers. Accounts, public addresses or accepted terms do not generally suffice.
Check origin, purpose, evidence, sender and simple free refusal. Respect unsubscribe and additional overseas rules. With zero contacts, prepare templates and signup.
Create useful content
Provide clear occasions, accurate subjects and useful next steps. Offers, conditions and destinations should agree. Avoid invented urgency and misleading senders.
Agree copy, images, rights, languages and revisions. Variables need fallbacks for missing data. Segments add work even with shared design.
Check technical setup and presentation
Domains, authentication, tools and recipient providers affect delivery. Check requirements and responsibility for changes. Setup does not guarantee inbox placement.
Check devices, links, variables and refusal. Preview and real test sending differ. System names suffice initially without credentials or recipient files.
Assess opens cautiously
Automatic loading and privacy features can distort opens. They do not prove reading. Clicks, failures, unsubscribe and actions offer other signals.
Compare counting, basis and periods. Do not equate clicks and orders. Variant tests need appropriate questions and use without guaranteed uplift.
Separate production and sending
Compare messages or monthly scope, languages, variants, copy and approval. Setup, cleaning and interfaces may be distinct. Contacts and messages are different billing units.
Separate fees, licences and consumption. Check term, extras and handover. New quantities or tools need agreement; unknown costs are not zero.
| Item | Clarify |
|---|---|
| Content | Which messages and revisions? |
| Variants | Which languages and segments? |
| Setup | Which domain and system work? |
| Care | Which planning and reporting? |
| Sending / licence | Which quantity and basis? |
Organise briefing and approval
Describe task, audience, quantity, contacts, system and languages. Put topics, references and frequency in one brief without recipient files.
Confirm content and basis, then drafts, approval, checks and authorised sending. Hand over limitations and open tasks. No success or delivery guarantee.
Frequently asked questions
Can I commission a template only?
Yes. Creation and handover differ from management and sending.
Is zero contacts an obstacle?
Not for templates or concepts. Sending needs an appropriate basis.
Can bought or public addresses be used?
Not generally. Check origin, consent or exception and rules.
Does authentication guarantee inbox placement?
No. It is a technical component.
Is every open real reading?
No. Loading and privacy features affect measurement.
Which costs should be separate?
Content, variants, setup, care, licences, sending and extra work.
