Compare grounded product feed optimisation
Feeds supply data to sales, advertising or partner channels. Optimisation covers checks, mapping, content or updates. Technical acceptance does not guarantee publication of all items or sales.
Count items and destinations
Specify included items and variants. Languages and channels may create versions without new products. Agree counting.
Assessment, creation, correction and care differ. Corrected exports do not necessarily include ongoing synchronisation.
| Scope | Specify |
|---|---|
| Items | Included products and variants |
| Sources | Shop, inventory or product data |
| Destinations | Channels and formats |
| Versions | Languages, countries and currencies |
Assign reliable sources
Define origins of titles, descriptions, IDs, images, price and availability. Gaps need clarification, not invented values. Sources may differ by field.
Agree source or export corrections. Rules do not automatically fix wrong shop prices. Assign responsibility and documentation.
Present variants clearly
Sizes, colours and versions should match purchasable items. Groups and individual IDs differ. Preserve useful mappings.
Check destinations, images and attributes together. General links do not suffice when version or price differs. Categories and fields follow actual requirements.
Maintain prices and availability
Compare feeds, visible pages and checkout. Prices, currency, availability and conditions should agree. Promotions, new items, stockouts and removals matter.
Choose updates for needs and integration. Scheduled exports and targeted changes differ in cost and delay. Real time needs agreed verified processes.
Check errors and acceptance
Check fields, formats, links, images, variants and channel feedback. Valid files, compliant offers and published items differ. Categories may add requirements.
Include ordinary items, variants, promotions, stockouts and removal. Findings should identify causes and owners. Copy cannot resolve every rejection.
Separate data work and operation
Compare items, quality, sources, destinations, languages and frequency. Mapping differs from research or manual descriptions. Images and translation may be extras.
Separate setup, cleaning, care, licences and processing. Paid advertising differs. Agree bounded processing; unnecessary repeated whole-feed work does not establish quality.
| Item | Question |
|---|---|
| Setup | Which sources, destinations and rules? |
| Cleaning | Which fields and products? |
| Content | Which copy, images and languages? |
| Operation | Which updating and error care? |
| Tools | Which licence and quantity basis? |
Define data and acceptance
Describe task, quantity with variants, sources, channels, languages and state. Put countries, references, errors and systems in one brief without credentials or full exports.
Confirm rules, owners, preparation, checking and handover. Record updates and open errors. Publication and demand remain unguaranteed.
Frequently asked questions
Is a feed a campaign?
No. Data, transfer and paid advertising differ.
How are variants counted?
Specify purchasable variants and separate language or channel duplicates.
Can missing facts be estimated?
Not essential information; clarify without inventing IDs, prices or properties.
Is real time always required?
No. Needs, process, processing and cost should be agreed.
Does acceptance guarantee sales?
No. Acceptance, publication, visibility and sales differ.
What belongs in the quote?
Sources, destinations, items, fields, content, checks, updating, care and tools.
