Business cards: specifications, quantities and prices
A business card needs readable contact details and suitable material. To compare prices, clarify quantities per design, printed sides and finishing. For a team, do not confuse the total run with the quantity per person.
Split the total between versions
State whether every card is identical or several people, languages or designs are involved. Even with one layout, different names and contacts may mean separate files. Plan each quantity around actual use; occasional networking does not automatically need the same run as field sales.
For example, two versions with 100 and 300 cards total 400 cards, not 400 each. The quote should confirm whether the printer can offer that split in one order. Personal details can be supplied later; the quantity split is enough for an initial comparison.
Choose size and printed sides
85 × 55 mm is a commonly offered business card size. Portrait and landscape use those dimensions in different orientations. Custom sizes and folded cards are possible but do not fit every holder. For folded cards, distinguish closed size, unfolded size and whether delivery is folded or flat.
| Decision | Clarify before printing |
|---|---|
| Size | Finished dimensions, orientation and any fold |
| Printed sides | Front only or both sides; colours per side |
| Design versions | Quantity and file per version |
| Finishing | Corners, surface and special effects |
Assess material and surface in use
Standard card stock, natural paper, recycled material and multilayer cards feel different. Grammage alone does not fully describe thickness or stiffness. For an unusual specification, request a sample and check compatibility with holders, mailing and storage.
If people need to write or stamp on the card, its actual surface must suit that use. Lamination or varnish can change it. Check material and finishing together rather than inferring a property from “matt” or “gloss” alone.
Choose special effects deliberately
Embossing, foil, special varnish or rounded corners affect production and price. Specify the element and side involved. Some effects need extra masks, tooling or a particular stock combination; have the printer confirm requirements before export.
An effect must not make the phone number, email or QR code unreadable. Check a realistic sample in normal light at actual size. A striking card is useful only when the recipient can use the contact.
Compare business card prices meaningfully
Compare the total for the same versions and quantities. A quote for one file is not equivalent to a team order using many files. Check whether corrections, setup for additional designs and finishing are included.
A larger run is not automatically useful if roles, addresses or phone numbers will change soon. Assess required quantity, justified reserve and reprint costs together. Packaging and delivery to several locations can change which print-only price is cheapest overall.
| Cost item | Check |
|---|---|
| Versions | Quantities per design and matching specifications |
| Design | New layout, adaptations and file checks |
| Finishing | Setup, tooling and effect scope |
| Delivery | Packaging, recipients, transport and taxes |
Check contact details and artwork
Check spelling, phone numbers, email and web addresses for each version. A QR code must open the correct destination from the printed sample. Avoid unnecessarily small type; test the finished size rather than viewing an enlarged screen layout alone.
Agree bleed, margins, fonts and colour profile with the printer. Requirements can differ between a basic card and special finishing. A technical check does not mean names and contacts have been verified.
Prepare approval, delivery and reprints
Approve each version and match files to quantities. Agree the actual arrival date if cards are needed for a trade fair or a new team member. On receipt, check quantities and content for each version.
For reprints, keep current files and the confirmed material specification. Before each repeat order, check contacts and roles. A saved template helps reprinting but does not replace fresh content approval.
Frequently asked questions
What size is common?
85 × 55 mm is common in portrait or landscape. Custom sizes are possible; check dimensions and intended storage.
Can I enquire for several people?
Yes. State the total and split per version. Names and final contact details can be supplied later in the artwork.
Is higher grammage always better?
No. Material, surface, stiffness and use must match. For unusual cards, check a sample rather than grammage alone.
Can the back be printed?
Yes, depending on material and specification. Have colours, content and any finishing quoted for each side.
What determines the price?
Quantities per design, size, material, sides and finishing matter. Include design, tooling, packaging and shipping in the total comparison.
Do I need print-ready files to enquire?
No. State whether design or adaptations are needed. Agree final files and approval before production.