Plan brochures: pages, binding and costs
Content, paper and binding need to work together in a brochure. Clear page counts and sizes make prices easier to compare. Assess the finished copy your readers will receive, including the cover, finishing and delivery.
Count pages, not sheets
Front and back count as two pages. State whether the cover is included. For example, “24 pages including four cover pages” is clear. Another convention is possible, but every quote must interpret it in the same way.
A stapled brochure made from folded sheets is normally planned in groups of four pages. Missing content may therefore require blank pages. Suitable increments and maximum thickness depend on binding, paper and equipment; a shop limit is not a universal printer limit.
Choose binding for the intended use
Binding affects how the brochure opens and is used. Staples can suit a slim programme; a substantial catalogue needs another solution. If it must stay open on a table, have that property tested and agreed.
| Binding | Check when choosing |
|---|---|
| Saddle stitching | Page increments, paper thickness and handling |
| Perfect binding | Minimum block thickness, spine and opening |
| Wire or spiral binding | Punched margin, cover and page turning |
| Loop stitching | Filing in a binder and suitable loops |
Consider inside pages and cover separately
A brochure can use the same stock throughout or a different cover. Specify surface and grammage for the inside and, if applicable, cover. A heavier cover changes handling, but more weight is not automatically better for every binding or distribution method.
For photographs, check image reproduction and reflections. For working documents, writability can be decisive. Check show-through on thinner stock, especially with dark areas on the reverse. A sample carrying a suitable image tells you more than grammage alone.
Compare costs on the same basis
Request matching quantities, page counts, binding and stocks. Black-and-white inside pages with a colour cover differ from full-colour printing throughout. Several languages can require separate files and quantities; the total scope must stay clear.
Compare preparation, corrections, samples, binding and transport as well. Larger runs can reduce unit cost but need more cash and possibly storage. If prices or products change often, consider whether smaller reprints make more sense overall.
| Quote item | Specify consistently |
|---|---|
| Quantity and versions | Copies per language or content version |
| Page count | Count inside, cover and blank pages clearly |
| Specification | Size, colours, paper and binding |
| Total | Include preparation, samples, delivery and taxes |
Prepare layout for binding
Confirm binding margins and bleed. An image across a spread can partly disappear at the centre or look misaligned. Spine width and cover template must match final page count and paper, not an early estimate.
Supply pages in the requested order and file arrangement. Consecutive individual pages are different from imposed press sheets. Confirm the expected arrangement before export; imposition is adapted to the production process.
Approve with the finished product in mind
Check page numbers, sequence, contents and cover together. Technical file checks do not replace this content review. For multiple languages, review each version before approving the files.
A bound sample can help with new stocks, large runs or demanding images. Agree whether it demonstrates paper, binding, colour or layout alone. Its cost and approval time belong in the schedule.
Four points for a clear order
A brief enquiry is enough to start. Before placing a firm order, have the following points confirmed in the quote. Missing layout files do not prevent an enquiry, but creating them must be planned.
- Define scope. Count copies, pages and versions.
- Compare specifications. Agree size, paper, colour and binding.
- Approve files. Check every page and any sample.
- Confirm delivery. Agree arrival date, packaging and destinations.
Frequently asked questions
How do I count brochure pages?
Count front and back separately and clarify the cover. The form asks for the total including the cover.
Which binding should I choose?
It depends on pages, paper and use. Staples, perfect binding and wire or spiral binding meet different needs; request advice if unsure.
Must the page count be divisible by four?
Conventional saddle stitching of folded sheets uses groups of four. Other bindings have different requirements. Have the final page count confirmed.
How much does a brochure cost?
Quantity, pages, size, colour, paper and binding determine the work. Compare matching jobs including preparation, sample and delivery rather than averaging different starting prices.
Can the cover use different paper?
Yes, depending on the specification. Describe inside pages and cover separately and check compatibility with the binding.
Can I enquire before the layout is finished?
Yes. State the planned page count and artwork stage. Confirm whether design and corrections are included or additional before ordering.
